In more brilliant marketing for the movie Independence Day: Resurgence, 20th Century Fox continues with its world building, having started with a website describing what is referred to as the “War of 1996,” leading up to a faux news broadcast depicting the details of that war, and what has happened in the last 20 years since Earth was invaded by hostile extra-terrestrials.
The details that have been established as part of this extensive marketing tells us that Earth has built the “Earth Space Defense” (ESD) that utilized much of the leftover alien technology in order to build and prepare for any possible attacks in the future, as well as propelling our own civilization far more forward than we could have imagined. As part of the news broadcast, this video discusses the various heroes that played a part in getting Earth and the ESD to where it is at today. Among those interviewed are scientist David Levinson (Jeff Goldblum) whose computer skills helped to identify and bring down the initial alien invasion force, as well as pilot Jake Morrison (Liam Hemsworth) who was orphaned back in 1996. The news story also makes mention of how David Levinson was made director and worked tirelessly to help keep the Earth safe.
The news video cannot be embedded into this article, but it can be viewed by going to MovieWeb.com.
Additionally, as part of the recent Earth Day celebration, the ESD had David Levinson film a special, although somewhat lighthearted, video about how to save the planet.
Also among the cast for Resurgence are Jesse Usher as Captain Dylan Hiller (son of the late Steven Hiller as played by Will Smith), Chin Han as Commander Jian Lao, and Angelababy as Lt. Rain Lao.
Maika Monroe plays the Patricia Whitmore, daughter of President Whitmore (Bill Pullman), and while she does not figure in this news video, she has admitted that she will have some heavy action of her own, including a scene rather reminiscent of Sigourney Weaver from Aliens.
Independence Day: Resurgence opens June 24, 2016.
Are you enjoying this heavy marketing move by 20th Century Fox? Is this overkill, or a brilliant move to stoke the fires of excitement for the upcoming sequel?
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